What we do.

We are a human-centered business strategy and design consultancy. We help you tackle complex issues related to growth and innovation, taking a holistic view of the people and resources in your company, your market position and the customers you serve. Here are just a few of the ways we can add value for you:

  • Develop effective business strategies.
  • Design and build new products, services and ventures.
  • Put methods in place to foster internal innovation.

Following is a list of questions we can answer through collaboration with you and your customers, as well as the tools and methods we commonly employ to do so.

Questions We Answer
Tools & Methods

Questions are organized into the following 3-step process:

Discover Phase Discover
  • Understand internal knowledge
  • Understand the market.
  • Understand Stakeholders.

Who are the stakeholders and what insights might impact the venture?

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What markets should we target and how are they trending?

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What needs are unmet in the market today and why?

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What competitors are or will be in the market?

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What current or future company solutions or technology might be leveraged?

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What social, technology and legislative trends might impact our venture?

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How large is the opportunity? What sort of bottom-line growth can it provide?

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Envision Phase Envision
  • Target market opportunities.
  • Target unmet stakeholder needs.
  • Iteratively devise, prototype, build and test solution concepts.

Which market opportunities should we address?

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What is the holistic experience across platforms (holistic experience design)?

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What is our go-to-market plan? Can we leverage our current channels?

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What is the solution feature roadmap (What functionality should come when)?

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What technology components are necessary to deliver the solution?

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Build Phase Build
  • Architect the holistic solution platform.
  • Build individual platforms.
  • Launch & measure.

What is the detailed design of each experience platform?

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What is the detailed implementation of each experience platform?

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Discover Phase Discover
Envision Phase Envision
Build Phase Build

Business Competencies
Opportunity Assessment red-arrow red dot
Competitive Analysis red-arrow red dot
Innovation Workshops red-arrow red dot red dot
Value Proposition Development red-arrow red dot
Channel Design red-arrow red dot
Business Design red-arrow red dot red dot

User Research
Questionnaires red-arrow red dot
Shadowing red-arrow red dot
Participatory Design red-arrow red dot red dot
Usability Testing red-arrow red dot red dot
Customer Profile Development red-arrow red dot

User Experience Design
Touchpoint Analysis red-arrow red dot red dot red dot
Mental Modeling red-arrow red dot
Information Architecture red-arrow red dot
Use-Case Definition red-arrow red dot
Wireframing red-arrow red dot red dot
Prototyping red-arrow red dot red dot red dot

Graphic Design & Branding
Brand Development red-arrow red dot red dot
High-Fidelity Design red-arrow red dot red dot

Engineering Competencies
Holistic Platform Design red-arrow red dot red dot
Multi-OS Application Development red-arrow red dot red dot
Mobile Development- iPhone, iPad and Android red-arrow red dot
HTML5 / Web Development red-arrow red dot red dot
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Business Competencies: Opportunity Assessment
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